Privacy Policy

Last Updated: August 10, 2025

1. Introduction

Choice Wholesales ("we," "us," or "our") operates choicewholesales.comm (the "Site"), a wholesale platform serving authorized retailers, distributors, and business partners. We prioritize the confidentiality and integrity of your data. This Privacy Policy outlines how we collect, use, protect, and disclose information obtained from users ("you") of our Site. By accessing our Site, you consent to the practices described herein.

2. Information We Collect

We collect information essential to wholesale operations:

Business Information

Company name, tax ID, business address, contact details, and authorized representative data.

Transactional Data

Order history, payment details, shipping information, and product preferences.

Technical Data

IP address, browser type, device information, and cookies.

3. How We Use Your Information

Your data enables us to provide exceptional wholesale services:

Process orders, invoices, and shipments efficiently

Verify business credentials for account eligibility

Communicate order updates and B2B promotions

Improve Site functionality and user experience

Comply with legal obligations (tax, fraud prevention)

4. Information Sharing & Disclosure

We uphold strict confidentiality and share data only when necessary:

Service Providers

Trusted third parties (payment processors, logistics partners) under strict confidentiality agreements.

Legal Compliance

To comply with laws, regulations, or valid legal requests.

Business Transfers

In mergers, acquisitions, or asset sales (customers notified beforehand).

We never sell your data to third-party marketers.

5. Data Security

We implement enterprise-grade measures to protect your business information:

Encryption

SSL/TLS for data transmission; AES-256 for stored data

Access Controls

Role-based restrictions to sensitive data

Audits

Regular security assessments and testing

Training

Staff educated on GDPR, CCPA compliance

6. Cookies & Tracking Technologies

We use cookies to enhance your wholesale experience:

Essential Cookies

Maintain wholesale account sessions and shopping carts

Analytics Cookies

Analyze Site traffic via tools like Google Analytics (anonymized data)

Preference Cookies

Remember your settings and preferences for a personalized experience

You can manage cookie preferences through your browser settings. Disabling cookies may impact Site functionality.

7. Your Rights

As a user, you have specific rights regarding your personal information, subject to applicable laws:

Access your personal data we hold

Request correction of inaccurate data

Request deletion of your data (where applicable)

Opt out of data processing for specific purposes

Data portability to transfer your data to another service

To exercise these rights, contact us at privacy@choicewholesales.comm. We respond within 30 days, per GDPR and CCPA requirements.

8. Data Retention

We retain your data only as long as necessary for the purposes outlined in this policy:

  • Business and transactional data is kept for 7 years to comply with tax and accounting regulations.
  • Technical data (e.g., logs, cookies) is retained for up to 12 months.
  • Data no longer needed is securely deleted or anonymized.

If you request data deletion, we will comply unless legal obligations require retention.

9. International Data Transfers

As a global wholesale platform, your data may be transferred to or stored in countries outside your region, including the United States. We ensure:

  • Compliance with GDPR for EU/EEA users through Standard Contractual Clauses (SCCs).
  • Adequate safeguards for data protection in non-EEA countries.
  • Use of secure, encrypted channels for all data transfers.

For details on data transfers, contact us at privacy@choicewholesales.comm.

10. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.

Significant changes will be communicated via email or a prominent notice on the Site prior to taking effect.

11. Contact Us

For questions, concerns, or to exercise your data rights, please reach out:

We are committed to addressing your inquiries promptly and transparently.